Episode recap: Debut of Shift to the Future with Eddie McFarlane
ACCA’s Brian Feenie kicked off the Shift to the Future webcast series with a powerful debut episode featuring industry veteran Eddie McFarlane, Chief Learning and Development Officer at SILA Services. McFarlane brought decades of experience to the discussion, drawing from his work with 2,000+ tradespeople and his role on the ACCA board. Together, we explored the ever-evolving intersection of technology and the HVACR industry, focusing on how technology can enhance the trades rather than overwhelm them.
Click here to watch the episode and register to attend future Shift to the Future webcasts.
Highlights from the episode
Scaling technology in large businesses: McFarlane shared his insights on how to prioritize and implement technology in large organizations, emphasizing the need for realistic expectations and strategic adoption. He pointed out that technology should never be treated as a “magic fix” but as a tool to enhance already solid processes.
Addressing common industry challenges: One of the key takeaways from this episode was McFarlane’s reflection on how businesses often struggle with new technology adoption due to a disconnect between stakeholders. He emphasized the importance of understanding who is impacted by new technology and ensuring that key players are involved in the decision-making process from the beginning.
The human element: McFarlane and Feenie also touched on the importance of aligning technology solutions with the needs of both employees and customers. They stressed that while technology can improve efficiency, the human side of business—accountability, mental health, and team communication—cannot be overlooked.
Watch the episode recording
If you missed the debut episode, don’t worry! You can catch the recording on the Shift to the Future page of ACCA’s website. McFarlane’s valuable insights and real-world examples are must-see content for anyone looking to stay ahead in the HVACR industry.
Join us for future episodes
This was just the beginning! Upcoming episodes of Shift to the Future will continue to tackle pressing issues around technology in the HVACR industry with more thought leaders joining the conversation.
October 22: Chris Hughes from The Energy Conservatory on correcting airflow issues using technology.
November 19: Kyle Riccardi on small business challenges with tech.
December 3: Tersh Blissett on how to leverage AI in your business.
Stay tuned, and don’t miss your chance to learn how to Shift to the Future!
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